Athleisure is The Trend That Won’t Go Away
Athleisure took hold of our collective consciousness a couple of years back when suddenly everyone was working out, into hashtag #fitness and the training gear that celebs wore to spin their butts off (literally) at SoulCycle started spilling onto the streets. It was soon picked up on the catwalks, Alexander Wang being the poster boy for this new trend, and then high streets the world over. Like most fashion trends many people thought this would be a flash in the pan, but we were all proven wrong. It’s still here. So why this trend? Why is athleisure going from strength to strength? For me, I like to wear sports gear because it’s comfortable. When you lead a busy lifestyle comfort is key. It’s nice to be able to do a BOOM Cycle on a Sunday and then throw on a swear with my workout leggings and still look passable. Plus, sportswear fabrication are often pretty technical and offer support and dry technology so that you actually look better in your gym gear than your mufti. A …